Building a Marketing Machine

Bike-WheelImagine you went for a bike ride and noticed that the front wheel of your bike only had 2 or 3 spokes supporting the tire. What is likely to happen when you hit your first bump in the road? Your front tire is going to fail!

The very same thing happens in business when you try to grow your business using only 2 or 3 marketing strategies. They will not provide the market awareness to bring you a steady flow of new prospects. You need at least 5 or 6 solid lead-generating strategies (spokes) to be successful.

Slam Dunk Tip

• Describe your Ideal Customer – in as much detail as you can.
• Identify 5-6 specific ways that you could communicate directly with a large number of your Ideal Customer prospects (those who fit your description).
• Allocate a portion of your marketing time and budget ($) to each idea you listed.
• Build a monthly calendar outlining when each marketing idea will occur and what message you will convey to your prospects.
• Test and Measure each marketing idea you use. Compare the results of each and make adjustments in your spending to get the maximum results.

My Challenge to You

DOCUMENT your Marketing Plan. If you do not have it written down, you do not have one! If you need a great, simple template, just send me an e-mail and I’ll send you one that will get you started in the right direction.