As a business owner, you have a uniquely personal story of WHY and HOW you started in the business that you are in. Most of you also downplay your business into very basic product or service activities. You tell others that you own a restaurant or have a financial services business, or build widgets. The reality is that Your Story is much more interesting, emotional and inspirational than that!
Buying decisions are made largely by Emotion, not Logic. In fact, 80% of the buying decision is based on Emotion. There is no emotion in the FACTS related to your business – your price, features or quality. These play to only 20% of the buying decision. So how do you tap into the 80% of the buying decision – the Emotion? By Sharing Your Story!
Slam Dunk Tip
Get a camera or use your cell phone.
Make a 5-minute video of you telling the story of WHY you’re in this business. (Don’t be afraid to open up and express your emotion)
Upload your video to your YouTube channel (you do have one right?)
Share your video with a few close friends and ask for their candid feedback.
Repeat this process 3 or 4 times until you have a nice, clear, real story to post on your website and share with your social media friends.
My Challenge to You
Send me your video to review and I’ll give you some free advice, tips and tricks to make it really pop and capture the heart of your customers and prospects!
To Your Business Success,