Business owners today are faced with a very difficult challenge. Eight of ten new businesses will not survive the first five years. Competition is difficult and building a sustainable, profitable business is arguably the most challenging sport in all of business today. Business expert Rich Allen combines the experiences of his father’s own small business, his personal experiences running and growing a business, and his learning from advising hundreds of small business owners into a powerful, step-by-step guide for small business owners everywhere. Rich introduces a “model” that is both easy to understand and powerful when used to make strategic business decisions.