“Never apolotize for having high standards. People who really want to be in your life will rise up to meet them.”

It seems that everywhere you look, organizations and individuals are lowering their standards just to get a deal done. It happens in the government, in our personal relationships and yes, even in today’s businesses.

If you want to differentiate yourself from your competition, the simplest way is to establish your standards, define them clearly, apply them to every aspect of your business, and hold your team accountable to them. It’s really that simple.

The most difficult thing is for you, the owner, to take the time to DECIDE, to PROCLAIM and to DEMAND they be met – without exception.

Slam Dunk Tip

• Answer this question: “What level of expectation (Standard) will I demand my customers and prospects receive when interacting with my business?”
• Describe your expectation level using either one-word or one-phrase.
• Define what that Standard looks like for every function in your business.
• Make every decision going forward based on whether it will achieve the standard you have set for your business.

My Challenge to You

Think about your industry and identify the #1 thing that customers dislike about having to do business with anyone (you or your competitors). Take this dislike and set your standard to be on the opposite end of the spectrum. You’ll surely have a winner if you do!

To Your Business Success, Rich Allen

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