Today we are shifting our focus to our Marketing Strategies. Why focus here you ask? Here’s the simple answer. If we want to have consistent messaging and exposure for our business, we need to make our marketing efforts repeatable and self-sustaining.
A business owner often spends a significant amount of time marketing and promoting their business in hopes of landing several new customers. Once they are successful in gaining the new customers, their workload increases and the majority of their time is now required to fulfill their new customer’s expectations.
Meanwhile, they are not doing much marketing and promoting. After a short period of time, the business owner looks up to find their business is slowing down, so they go back out and market heavily once again.
Again, they secure more business, become overwhelmed and focus on delivering their product or service to the customer. Once again, without consistent marketing, the new business slows down and they find themselves in a cycle that continues to repeat itself.
You have 6-8 strategies that you are using to expand awareness of your business, right? If not, go back to Stage 19 of this year’s Tour de Profit and re-read the article on Lead Generation. Every business should have at least 6-8 marketing strategies in place at all times.
Your Profit Tip of the Day
Write down your marketing strategies and ask yourself, how could this marketing strategy work on a consistent basis without my having to personally be involved or engaged in the activity?
For each one, come up with 4-5 ideas on how you can continue to do each strategy with you having to personally be involved in them. If you are the only one who knows how that particular strategy works, then one of your actions will be to document the step-by-step processes you take to do it. In some cases, you may need to involve others on your team or assign the specific activities to someone outside of your business.
I often times see business owners who are personally involved in the execution of their marketing strategies rather than focusing their efforts on meeting new prospects and landing new clients. Why? Maybe it’s because it is easier for them to focus on marketing strategies. Maybe they don’t like doing the “selling”.
You need to determine where your efforts are most optimally used in your business. What is your highest value add? Once you find that, then focus on that and put systems in place to handle the other activities. Businesses that Leverage their Marketing activities are more likely to maintain a consistent flow of new prospects and new customers. Their business growth occurs more predictably than those who turn the marketing faucet on and off as their time and resources allow.
If you’re looking for more success and freedom from your business, join my FREE, private Facebook Group called The Peloton. It’s where business owners like you are learning, sharing and working together to get better every day! Here’s the link: https://www.facebook.com/groups/jointhepeloton/
Come on – join us! And remember, whatever you do, RIDE HARD!
