Welcome to Stage 15 of the 2019 Tour de Profit. We are 15 days into this year’s event where our goal is for you to win the race to grow your business. I sincerely hope that you have found the first 14 stages to be both challenging and beneficial to your business. By now you should be in a good rhythm.
You should be thinking about each stage as a new opportunity to lay a solid foundation on which to grow your business. Today we are going to focus on your Guarantee. If you do not already have one, your assignment this week is to create a compelling one for your business.
If you already offer a Guarantee, then your assignment this week is to enhance it and gain the benefits from having a guarantee that matters to your customers.
Now I know that many will suggest you can never “Guarantee” that something will never go wrong – and you are absolutely correct. Your Guarantee will assure your customers that if that terrible risk does occur, that you are going to take total responsibility for it and correct the situation in their favor.
Here’s Your Profit Tip of the Day
Stop wringing your hands about the few who will “take advantage” of your Guarantee. Most business owners are paralyzed by the FEAR of a few fringe nutcases who will take advantage of you. Your fears are overstated. You can structure your Guarantee to minimize this risk to your business. Trust me, the rewards you will see from a strong Guarantee will make you forget the few who might be looking for a free ride.
Here’s how to establish your Guarantee – ask: What are the most harmful or damaging risks associated with your industry? List them out. Ask your current customers. Pick the top 3 or 4 risks.
Then ask yourself, “Can we Guarantee against these happening?” “Are we willing to assume the responsibility to make it right if it does?” If you can, then use these to establish your guarantee and share it as part of your marketing efforts.
Your customers will appreciate your commitment and your competitors will find themselves challenged to follow your lead!
If you’re looking for more success and freedom from your business, join my FREE, private Facebook Group called The Peloton. It’s where business owners like you are learning, sharing and working together to get better every day! Here’s the link: https://www.facebook.com/groups/jointhepeloton/
Come on – join us! And remember, whatever you do, RIDE HARD!
